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Don´t Let GDPR Kill Your Conversion Rates

[fa icon="calendar'] 07-Jun-2018 10:13:42 / by Jennifer van Lent posted in Content Marketing, Lead Generation, Demand Generation

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GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:

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Three Steps to Rekindle the Sales Fire with Cold Prospects 

[fa icon="calendar'] 26-Feb-2018 11:04:36 / by Jennifer van Lent posted in Content Marketing, lead nurturing, Inbound Marketing, social media, salesproductivity

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Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.

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The most effective sales emails in 2018

[fa icon="calendar'] 20-Feb-2018 11:30:00 / by Yaniv Siegel posted in Content Marketing, Lead Generation, B2B Sales Leads, Inbound Marketing

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More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on. 

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What is the ROI of HubSpot?

[fa icon="calendar'] 04-Feb-2018 10:18:24 / by Gardy Bacas posted in Marketing Automation

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In 2017, MIT Sloan MBA students completed a research study on the ROI of HubSpot Marketing Automation. Here is the average findings:

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What is the ROI of Marketing Automation?

[fa icon="calendar'] 11-Dec-2017 11:00:00 / by Gardy Bacas posted in Inbound Marketing, Best Marketing Automation Solution

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What is the ROI of Marketing Automation solutions like HubSpot, Marketo or Act-On? This makes it easier to increase website traffic, turn website visitors into leads, and nurture leads to become customers. The below chart shows the average customer ROI after using HubSpot Marketing Automation for 1 year.

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SEO Beats Email and Social Media Promotion for Getting Website Traffic

[fa icon="calendar'] 07-Dec-2017 08:03:00 / by Gardy Bacas posted in Inbound Marketing, Web Visitors

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Research shows that Search Engine Optimization (SEO) for getting organic traffic is still the most best way to get website traffic. 

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Improve Sales Productivity with HubSpot Sales Hub

[fa icon="calendar'] 04-Dec-2017 05:25:17 / by Gardy Bacas posted in How to Accelerate your Solutions Sales

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We all know that sales staff waste a lot of time on tasks that can be automated. 

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7+6 Helpful Resources for Improving Demand Generation

[fa icon="calendar'] 19-Nov-2017 15:52:02 / by Gardy Bacas posted in Demand Generation

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Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.

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Wordpress vs HubSpot: Every modern-day marketer should choose HubSpot instead of industry favorite Wordpress

[fa icon="calendar'] 14-Nov-2017 08:38:00 / by Etiënne Lof posted in Website, Demand Generation

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“Should we choose HubSpot or Wordpress?” It’s a question we answer on a regular basis. And we get it. Both platforms belong to the most popular content management systems. We build websites on both platforms, we love both. 
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Keep your content marketing campaigns simple and smart

[fa icon="calendar'] 02-Nov-2017 09:09:00 / by Gardy Bacas posted in Content Marketing

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Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.

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