In a world of 6 Billion people, who do you want to find and how will they find you?
How do you find your future customers?
[fa icon="calendar'] 11-Jan-2019 07:47:00 / by Jennifer van Lent posted in digital transformation, Aligning Marketing and Sales, salesproductivity, Inbound Marketing, Inbound Sales Methodology, Lead Generation, HubSpot
3 key elements to strengthen the bond with your audience
[fa icon="calendar'] 28-Dec-2018 15:09:00 / by Jaspar Roos
Communication is something essential to our lives as humans. It is something that comes to us so naturally, but then again, is so difficult to manage at times. This is especially true when it comes to business and business relations. Whether you are a startup or an established organization with stable positions on the market, having a good communication with your clients is of top importance and shouldn’t be perceived as a given. Furthermore, the size of your organization has no impact on the quality of the communication you are having with your audience.
Don´t Let GDPR Kill Your Conversion Rates
[fa icon="calendar'] 07-Jun-2018 10:13:42 / by Jennifer van Lent posted in Content Marketing, Lead Generation, Demand Generation
GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:
Three Steps to Rekindle the Sales Fire with Cold Prospects
[fa icon="calendar'] 26-Feb-2018 11:04:36 / by Jennifer van Lent posted in Content Marketing, lead nurturing, Inbound Marketing, social media, salesproductivity
Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.
The most effective sales emails in 2018
[fa icon="calendar'] 20-Feb-2018 11:30:00 / by Yaniv Siegel posted in Content Marketing, Lead Generation, B2B Sales Leads, Inbound Marketing
More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on.
What is the ROI of HubSpot?
[fa icon="calendar'] 04-Feb-2018 10:18:24 / by Gardy Bacas posted in Marketing Automation
In 2017, MIT Sloan MBA students completed a research study on the ROI of HubSpot Marketing Automation. Here is the average findings:
What is the ROI of Marketing Automation?
[fa icon="calendar'] 11-Dec-2017 11:00:00 / by Gardy Bacas posted in Inbound Marketing, Best Marketing Automation Solution
What is the ROI of Marketing Automation solutions like HubSpot, Marketo or Act-On? This makes it easier to increase website traffic, turn website visitors into leads, and nurture leads to become customers. The below chart shows the average customer ROI after using HubSpot Marketing Automation for 1 year.
SEO Beats Email and Social Media Promotion for Getting Website Traffic
[fa icon="calendar'] 07-Dec-2017 08:03:00 / by Gardy Bacas posted in Inbound Marketing, Web Visitors
Research shows that Search Engine Optimization (SEO) for getting organic traffic is still the most best way to get website traffic.
Improve Sales Productivity with HubSpot Sales Hub
[fa icon="calendar'] 04-Dec-2017 05:25:17 / by Gardy Bacas posted in How to Accelerate your Solutions Sales
We all know that sales staff waste a lot of time on tasks that can be automated.
7+6 Helpful Resources for Improving Demand Generation
[fa icon="calendar'] 19-Nov-2017 15:52:02 / by Gardy Bacas posted in Demand Generation
Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.