Blog

2020 has arrived... a new decade has begun. As a marketing and sales professional planning future projects, campaigns or strategies, you likely have spent time in the past days and weeks in  evaluating what worked well, what didn’t and what to improve as you map your priorities for the year ahead.

To help you find new ideas, learn the latest insights and spark inspiration to help with your marketing and sales strategies and programs, we'd like to share six of our favorite marketing and sales blogs from HubSpot. Happy reading! 

The following blog is a repost from the DM Collaborators Blog AIIM Forum Europe series. On behalf of Digital Doorway, we would like to thank the DM Collaborators and Carina Birt for the opportunity to contribute to the blog series. And we would like to congratulate AIIM, event organisers Revolution Events, the sponsors and vendors on their efforts in making this year's AIIM Forum Europe such a successful event!   

Propositions for a Highly Segmented Content Marketplace

Sorry to say this is the last in our series of conversations at the recent, and very successful, AIIM Forum Europe in London in November. We’re ending with a great one —Jennifer Van Lent, who is the Managing Director of European HubSpot partner Digital Doorway out of Amsterdam, a company all about helping European IT companies with inbound marketing and sales as they believe the key to attracting better leads, nurturing high-value prospects and winning new customers is “the right strategy, processes and content, not just technology”.

Have you ever worked hours creating a fantastic blog with great insight...but then after you post it, you end up with only 3 likes on Facebook or LinkedIn? How do you capture the attention of your target audience and motivate them to actually read your post? And equally important: how can you increase visibility for your blog on search engines and social platforms?

Before you begin to write your blog, here are 4 important elements to keep in mind:

1. Goal: What is the goal of the blog?

2. Structure: How will your blog look like? 

3. Style: Who are you writing for? 

4. Strategy: What are you trying to achieve?   

...and don't forget SEO - you need to optimize your blog to improve ranking on Google! 

Now let's look at each of these 4 points in detail....

Content Marketing Trends for 2019 show that many marketing tactics no longer work. We produce so much content nowadays that it becomes increasingly difficult to create a message which stands out and is findable on Google and other search engines. You could argue that content marketing seems to be undermining its own success. You have to ask yourself which approach works? How to deal with the decreased organic reach of social media and Google?

Based on feedback from Dutch marketing thought leaders, the following are some of the top trends for 2019: decreasing reach of social media and organic search, personalization (e.g. "people do business with people"), targeted, reader-specific content, and the rise of video and podcast.

In a world of 6 Billion people, who do you want to find and how will they find you? 

Communication is something essential to our lives as humans. It is something that comes to us so naturally, but then again, is so difficult to manage at times. This is especially true when it comes to business and business relations. Whether you are a startup or an established organization with stable positions on the market, having a good communication with your clients is of top importance and shouldn’t be perceived as a given. Furthermore, the size of your organization has no impact on the quality of the communication you are having with your audience.

GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:

Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.

More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on.