With studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionas.
Do you know which metrics actually matter to your boss?
In your marketing metrics cheat sheet, you'll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them
Download our cheat sheet now to show your boss the true value of marketing.
Below are some blog posts that will may find of interest:
- Inbound Marketing Plan
- Technology Selling - How to Get More and Better Leads?
- Marketing Automation Maturity Model
- What is the Best Marketing Automation Solution?