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Gardy Bacas

Gardy Bacas
Gardy is the Digital Doorway expert with 10 HubSpot certifications. She joined the team since the start of the company in 2017. She speaks English, Dutch, Norwegian, and German.

Recent Posts

Four Steps to Writing a Winning Blog

[fa icon="calendar'] 03-Sep-2019 19:09:50 / by Gardy Bacas posted in Customer Journey, Inbound Marketing, Content Marketing, social media, "Innovation", Buyers journey, SEO optimization

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Have you ever worked hours creating a fantastic blog with great insight...but then after you post it, you end up with only 3 likes on Facebook or LinkedIn? How do you capture the attention of your target audience and motivate them to actually read your post? And equally important: how can you increase visibility for your blog on search engines and social platforms?

Before you begin to write your blog, here are 4 important elements to keep in mind:

1. Goal: What is the goal of the blog?

2. Structure: How will your blog look like? 

3. Style: Who are you writing for? 

4. Strategy: What are you trying to achieve?   

...and don't forget SEO - you need to optimize your blog to improve ranking on Google! 

Now let's look at each of these 4 points in detail....

 

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Top Content Marketing Trends for 2019

[fa icon="calendar'] 26-Aug-2019 12:41:22 / by Gardy Bacas posted in Customer Journey, Inbound Marketing, Content Marketing, Buyers journey

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Content Marketing Trends for 2019 show that many marketing tactics no longer work. We produce so much content nowadays that it becomes increasingly difficult to create a message which stands out and is findable on Google and other search engines. You could argue that content marketing seems to be undermining its own success. You have to ask yourself which approach works? How to deal with the decreased organic reach of social media and Google?

Based on feedback from Dutch marketing thought leaders, the following are some of the top trends for 2019: decreasing reach of social media and organic search, personalization (e.g. "people do business with people"), targeted, reader-specific content, and the rise of video and podcast.

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What is the ROI of HubSpot?

[fa icon="calendar'] 04-Feb-2018 10:18:24 / by Gardy Bacas posted in Marketing Automation

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In 2017, MIT Sloan MBA students completed a research study on the ROI of HubSpot Marketing Automation. Here is the average findings:

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What is the ROI of Marketing Automation?

[fa icon="calendar'] 11-Dec-2017 11:00:00 / by Gardy Bacas posted in Inbound Marketing, Best Marketing Automation Solution

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What is the ROI of Marketing Automation solutions like HubSpot, Marketo or Act-On? This makes it easier to increase website traffic, turn website visitors into leads, and nurture leads to become customers. The below chart shows the average customer ROI after using HubSpot Marketing Automation for 1 year.

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SEO Beats Email and Social Media Promotion for Getting Website Traffic

[fa icon="calendar'] 07-Dec-2017 08:03:00 / by Gardy Bacas posted in Inbound Marketing, Web Visitors

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Research shows that Search Engine Optimization (SEO) for getting organic traffic is still the most best way to get website traffic. 

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Improve Sales Productivity with HubSpot Sales Hub

[fa icon="calendar'] 04-Dec-2017 05:25:17 / by Gardy Bacas posted in How to Accelerate your Solutions Sales

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We all know that sales staff waste a lot of time on tasks that can be automated. 

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7+6 Helpful Resources for Improving Demand Generation

[fa icon="calendar'] 19-Nov-2017 15:52:02 / by Gardy Bacas posted in Demand Generation

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Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.

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Keep your content marketing campaigns simple and smart

[fa icon="calendar'] 02-Nov-2017 09:09:00 / by Gardy Bacas posted in Content Marketing

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Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.

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New AIIM Research: The Fight Against Paper

[fa icon="calendar'] 02-Nov-2017 08:00:00 / by Gardy Bacas posted in How to Accelerate your Solutions Sales

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The association AIIM just published a new research report about the fight against paper. The report is based on research among 204 organizations and is available from here.

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Techniques to Improve Sales Productivity

[fa icon="calendar'] 24-Oct-2017 05:54:06 / by Gardy Bacas posted in B2B Sales Leads, How to Accelerate your Solutions Sales

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HubSpot surveyed over 400 salespeople in the US and Europe and they revealed they spend a significant portion of their day on administrative tasks.

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