In 2017, MIT Sloan MBA students completed a research study on the ROI of HubSpot Marketing Automation. Here is the average findings:
Gardy Bacas
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What is the ROI of Marketing Automation solutions like HubSpot, Marketo or Act-On? This makes it easier to increase website traffic, turn website visitors into leads, and nurture leads to become customers. The below chart shows the average customer ROI after using HubSpot Marketing Automation for 1 year.
Research shows that Search Engine Optimization (SEO) for getting organic traffic is still the most best way to get website traffic.
We all know that sales staff waste a lot of time on tasks that can be automated.
Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.
Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.
The association AIIM just published a new research report about the fight against paper. The report is based on research among 204 organizations and is available from here.
HubSpot surveyed over 400 salespeople in the US and Europe and they revealed they spend a significant portion of their day on administrative tasks.
Our search behavior has changed the last few years. Content is everywhere, but a lot of it has poor quality. We therefore use longer search queries to find the best results. Google has also reported that 20% of search queries on mobile devices are voice searches, - this is usually sentences or multiple words. A study conducted by Ahrefs of search volume by keyword length, found 64% of searches are four words or more.
Your website is not just a place to explain who you are and the services your provide. Use the website to engage web visitors. Offer them content assets that will be of value to them, - make it about them and their challenges for top-of-the-funnel visitors, not you and your offering. Offer them ebooks, infographics, templates, checklists, and cheat-sheets.