We are seeing a massive change in how organizations identify, procure, and implement Information Management solutions and services. AIIM published earlier this year a research report identifying marketing and sales strategies from top vs poor performing solution and services providers.
With studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionas.
Automate lead nurturing and buyer journeys to grow revenues. Our first customer this year saw a 300% increase in sales due to automated lead nurturing.
- Close the loop on your reporting by understanding the revenue generated based on sources or pages on your website.
- Understand what marketing efforts generate the most revenue in your database.
- Report on revenue based on contacts or companies in your database.
With studies that show 73% of executives don’t believe that marketing drives awareness and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionals.
Here's the truth about the direction marketing is going-- the most impactful sources for generating leads are all content-focused: social media posts, blogs, SEO, and email marketing. These content-focused channels are the basis for Inbound Marketing.
Business users want solutions that are simple and smart, not complex, custom, and costly. Many companies forget this when planning their next CRM solution. They spend their time reviewing Microsoft Dynamics CRM vs Salesforce to identify the right solution for their organization. They document all required features and functions, and then end up implementing something very complex, custom and costly.
We have found that Salesforce and Microsoft Dynamics CRM are often too complex for the average IT reseller or service provider. There are many good alternatives like the free Hubspot CRM. It is very easy to use, and it only takes us 1 day to get you up and running. And you can then later add Hubspot Marketing and Sales Automation without having to do any integration!
The marketing software market has exploded over the last few years from 150+ solutions in 2011, to almost 4000 solutions in 2016. An important software category is Marketing Automation - these are solutions or platform designed to generate more traffic, leads and customers. Research by Mintigo in 2015 found the following leaders for Marketing Automation solutions: