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Gardy Bacas

Gardy Bacas
Gardy is the Digital Doorway expert with 12 HubSpot certifications. She joined the team since the start of the company in 2017. She speaks English, Dutch, Norwegian, and German.

Recent Posts

New AIIM research report: How to Accelerate your Solution Sales

[fa icon="calendar'] 09-Jul-2017 16:35:00 / by Gardy Bacas posted in Demand Generation, Solution Sales

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We are seeing a massive change in how organizations identify, procure, and implement Information Management solutions and services. AIIM published earlier this year a research report identifying marketing and sales strategies from top vs poor performing solution and services providers. 

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6 Marketing Metrics Your Boss Actually Cares About

[fa icon="calendar'] 28-Jun-2017 09:01:00 / by Gardy Bacas posted in Marketing Metrics

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With studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionas.

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How to Automate Lead Nurturing

[fa icon="calendar'] 26-Jun-2017 10:20:11 / by Gardy Bacas posted in Lead Generation, lead nurturing

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Automate lead nurturing and buyer journeys to grow revenues. Our first customer this year saw a 300% increase in sales due to automated lead nurturing. 

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Marketing Activities that Generate Revenue

[fa icon="calendar'] 20-Apr-2017 10:48:00 / by Gardy Bacas posted in Marketing Automation, Marketing Metrics

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Connecting Marketing Automation Software with your CRM or eCommerce allows you to identify what marketing activities that generate revenue. This gives you the following benefits:

  • Close the loop on your reporting by understanding the revenue generated based on sources or pages on your website.
  • Understand what marketing efforts generate the most revenue in your database.
  • Report on revenue based on contacts or companies in your database.
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Inbound Marketing Benchmarks

[fa icon="calendar'] 18-Apr-2017 14:08:10 / by Gardy Bacas posted in Inbound Marketing, benchmarks

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HubSpot has identified industry averages from their thousands of customers. Here are your inbound marketing benchmarks:

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Marketing Metrics for IT Solution Providers

[fa icon="calendar'] 18-Apr-2017 10:55:00 / by Gardy Bacas posted in Marketing Metrics

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With studies that show 73% of executives don’t believe that marketing drives awareness and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionals.

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How to Make Your Company Stand Out in the IT Industry?

[fa icon="calendar'] 09-Apr-2017 08:27:21 / by Gardy Bacas posted in Demand Generation, Inbound Marketing

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Here's the truth about the direction marketing is going-- the most impactful sources for generating leads are all content-focused: social media posts, blogs, SEO, and email marketing. These content-focused channels are the basis for Inbound Marketing.

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Microsoft Dynamics CRM vs Salesforce vs Something Simpler?

[fa icon="calendar'] 28-Mar-2017 11:20:00 / by Gardy Bacas posted in CRM

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Business users want solutions that are simple and smart, not complex, custom, and costly. Many companies forget this when planning their next CRM solution. They spend their time reviewing Microsoft Dynamics CRM vs Salesforce to identify the right solution for their organization. They document all required features and functions, and then end up implementing something very complex, custom and costly.

We have found that Salesforce and Microsoft Dynamics CRM are often too complex for the average IT reseller or service provider. There are many good alternatives like the free Hubspot CRMIt is very easy to use, and it only takes us 1 day to get you up and running. And you can then later add Hubspot Marketing and Sales Automation without having to do any integration!

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What is the Best Marketing Automation Solution?

[fa icon="calendar'] 27-Mar-2017 11:32:00 / by Gardy Bacas posted in Marketing Automation, Best Marketing Automation Solution

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The marketing software market has exploded over the last few years from 150+ solutions in 2011, to almost 4000 solutions in 2016. An important software category is Marketing Automation - these are solutions or platform designed to generate more traffic, leads and customers. Research by Mintigo in 2015 found the following leaders for Marketing Automation solutions:

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Sales Automation Tools

[fa icon="calendar'] 24-Mar-2017 12:35:06 / by Gardy Bacas posted in Sales Automation Tools

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G2Crowd meaures user satisfaction with CRM solutions. They found the following market leaders:

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