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Jennifer van Lent

Jennifer van Lent
Jennifer van Lent is the Managing Director of Digital Doorway

Recent Posts

Don´t Let GDPR Kill Your Conversion Rates

[fa icon="calendar'] 07-Jun-2018 10:13:42 / by Jennifer van Lent posted in Content Marketing, Lead Generation, Demand Generation

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GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:

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Three Steps to Rekindle the Sales Fire with Cold Prospects 

[fa icon="calendar'] 26-Feb-2018 11:04:36 / by Jennifer van Lent posted in Content Marketing, lead nurturing, Inbound Marketing, social media, salesproductivity

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Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.

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Information Management Experts You Should Follow on Twitter

[fa icon="calendar'] 30-Oct-2017 08:25:00 / by Jennifer van Lent posted in social media

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The information management industry has several rockstars, and many of them are on LinkedIn and Twitter. If you offer information management solutions and services, then you need to follow these 10 vendor-neutral rockstars on Twitter.

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9+4 Steps for Implementing Topic Clusters for Inbound Marketing

[fa icon="calendar'] 13-Oct-2017 07:15:00 / by Jennifer van Lent posted in Topic Clusters

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We are seeing a a shift in search technologysearch behavior and how we interact with contentThis requires a new way to look at inbound and content marketing. You need to take a more strategic and holistic approach by focusing on the topics themselves, not just the links and keywords which relate to the topic. Early adopters of topic clusters have seen their inbound traffic improve by 40-50%. 

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Use Topic Clusters to Improve SEO and Inbound Marketing by 40-50%

[fa icon="calendar'] 09-Oct-2017 13:01:11 / by Jennifer van Lent posted in Topic Clusters

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We are seeing a shift in search technologysearch behavior, and how we interact with content. 

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The Most Common CMS Challenges - Fifteen Years of Lessons Learned

[fa icon="calendar'] 05-Sep-2017 08:40:00 / by Jennifer van Lent posted in Web Visitors

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I recently read a great article from CMS Wire with the author's reflections about the past two decades of web content and experience management: A Trip Down WCM Memory Lane by Tony Byrne reflects on the players - large and small - who defined the early WCM technology years.

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4 Simple Steps for Aligning Marketing and Sales

[fa icon="calendar'] 27-Apr-2017 11:20:54 / by Jennifer van Lent posted in Aligning Marketing and Sales

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Your marketing engine is active with a full calendar of campaigns. Sales is busy with 10 appointments per week. So why aren't new leads moving quicker through your marketing pipeline? How come sales keeps saying that leads handed over by marketing aren't sufficiently qualified? According to HubSpot’s State of Inbound report, when marketers were asked where they got their best leads, the majority said inbound-sourced leads were the highest quality. However, salespeople who participated in HubSpot’s study rated marketing-generated leads last, behind self-sourced leads and referrals. There is definitely a perception gap here!

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