Blog

Cheat-Sheet for Turning Website Visitors Into Leads

[fa icon="calendar"] 26-Sep-2017 08:01:00 / by Gardy Bacas

Gardy Bacas

Your website is not just a place to explain who you are and the services your provide. Use the website to engage web visitors. Offer them content assets that will be of value to them, - make it about them and their challenges for top-of-the-funnel visitors, not you and your offering. Offer them ebooks, infographics, templates, checklists, and cheat-sheets.

DD Inbound Marketing.png

Here is your cheat-sheet for turning website visitors into leads with educational content:

  1. Place Call to Actions (CTAs) - Add buttons and callouts to drive traffic to landing pages hosting valuable ebooks, whitepapers, templates, checklists and/or free trials.
  2. Drive Traffic to Landing Pages - Create SEO optimized landing pages that promote the content offer.
  3. Use Smart Forms to Capture New Leads - Ask the web visitors to complete a short form to download the content offer. Smart Forms allows you to ask additional questions every time a returning visitors fill in a form.
  4. Provide Thank-You Pages - Create thank-you pages or emails for hosting the content offers. Recommend additional resources to improve engagement, and social sharing of landing pages to Twitter, Facebook, and LinkedIn.
  5. Automate Lead Nurturing - Use automated workflows to nurture leads until they are ready to buy.

Get eBook: Putting Your Website to Work with HubSpot

Download this ebook to learn how you can improve web engagement with the HubSpot Website.

  • Get a secure and mobile optimized website planned, designed, and implemented in only 6 weeks
  • Better engage web visitors to convert them to high-quality leads
  • Allow staff to make frequent changes and updates without involving IT

Companies that move to the HubSpot Website see:

  • Visits rise by 39% overall
  • Visits from organic search rise by 70%
  • Landing page submissions increase by 47%

On these metrics, HubSpot Website customers outperform their peers by 10-20%. Get the web content management system with the best user satisfaction according to G2Crowd reviews.

Topics: Web Visitors, Website

Gardy Bacas

Written by Gardy Bacas

Gardy is the Digital Doorway expert with 10 HubSpot certifications. She joined the team since the start of the company in 2017. She speaks English, Dutch, Norwegian, and German.

Subscribe to New Blog Posts

Recent Posts