HubSpot has identified industry averages from their thousands of customers. Here are your inbound marketing benchmarks:
- At least 30% of total traffic should be coming from organic
- Landing page conversion rate should be 20-25%
- Visits-to-contacts rate should be 1.5-3%
- Email open rate should be 20%
- Email click rate should be 3-7%
- Unsubscribe rate should be less than 5%
- Bounce rate should be below 5%
- Spam complaint rate should be at .1% or lower
- CTA click-through-rate should be 2-3% per page
- Emails in workflows click-through-rate should be 10% and above
- Email workflows open rate should be 20%
Below are some blog posts that will help you improve your inbound marketing:
