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Inbound Marketing Benchmarks

[fa icon="calendar"] 18-Apr-2017 13:08:10 / by Gardy Bacas

Gardy Bacas

HubSpot has identified industry averages from their thousands of customers. Here are your inbound marketing benchmarks:

  • At least 30% of total traffic should be coming from organic 
  • Landing page conversion rate should be 20-25% 
  • Visits-to-contacts rate should be 1.5-3%
  • Email open rate should be 20%
  • Email click rate should be 3-7%
  • Unsubscribe rate should be less than 5% 
  • Bounce rate should be below 5% 
  • Spam complaint rate should be at .1% or lower 
  • CTA click-through-rate should be 2-3% per page 
  • Emails in workflows click-through-rate should be 10% and above
  • Email workflows open rate should be 20%

Get eBook 6 Marketing Metrics Your Boss Actually Cares About

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Below are some blog posts that will help you improve your inbound marketing:

Topics: Inbound Marketing, benchmarks

Gardy Bacas

Written by Gardy Bacas

Gardy is the Digital Doorway expert with 12 HubSpot certifications. She joined the team since the start of the company in 2017. She speaks English, Dutch, Norwegian, and German.

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