Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.
Many marketing professionals put too much focus on the process. They create complex lead nurturing campaigns with multiple content assets. We recommend instead to keep it simple and smart if you are new to inbound marketing and marketing automation. This how our first new customer achieved a 300% increase in revenues in only a few months! Same for multilingual content, - get it right first in one language, then expand to more languages.
But your content has to be good. One good content asset is better than many. Go for quality, not just quantity. And remember that it takes time to develop a high-impact campaign with high-value content. Give yourself enough time to plan for success. Provide value to your buyer personas.
Balance this with the need to learn to improve your content marketing and marketing automation. You won´t get everything right the first time. Prioritize therefore progress over perfection.
Below are a few resources to help you improve your inbound marketing: