Marketing Automation solutions like Salesforce Pardot, ClickDimensions, Marketo, and Hubspot allow you to generate more and better leads, but many companies mess up the implementation. Therefore, the net-promoter score for Marketing Automation software is minus 15.1 according to recent AIIM research among IT solution and service providers. Many companies do not realize that success is 80% about people, 15% about processes, and 5% about the technology.
We have therefore developed a Marketing Automation Maturity Model to identify how to get more value from your Marketing Automation solution.
We at Digital Doorway can provide you with a quick-fix assessment to identify how to improve the value of your current solution. You get a report that document the as-is situation and maturity level, and recommendations for getting to next level with more and better lead generation.
- Level 1 – Blasts
- Level 2 – Campaigns
- Level 3 – Continuing
- Level 4 – Predicting
Success is about having the right strategy, processes, and content assets, not just the right technology.
