With studies that show 73% of executives don’t believe that marketing drives awareness and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionals.
Do you know which metrics actually matter to your boss? Download the below Cheat-Sheet to get 6 marketing metrics for IT solution providers.
In your marketing metrics cheat sheet, you'll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them