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Wordpress vs HubSpot: Every modern-day marketer should choose HubSpot instead of industry favorite Wordpress

[fa icon="calendar'] 14-Nov-2017 08:38:00 / by Etiënne Lof posted in Website, Demand Generation

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“Should we choose HubSpot or Wordpress?” It’s a question we answer on a regular basis. And we get it. Both platforms belong to the most popular content management systems. We build websites on both platforms, we love both. 
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Keep your content marketing campaigns simple and smart

[fa icon="calendar'] 02-Nov-2017 09:09:00 / by Gardy Bacas posted in Content Marketing

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Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.

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New AIIM Research: The Fight Against Paper

[fa icon="calendar'] 02-Nov-2017 08:00:00 / by Gardy Bacas posted in How to Accelerate your Solutions Sales

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The association AIIM just published a new research report about the fight against paper. The report is based on research among 204 organizations and is available from here.

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Information Management Experts You Should Follow on Twitter

[fa icon="calendar'] 30-Oct-2017 08:25:00 / by Jennifer van Lent posted in social media

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The information management industry has several rockstars, and many of them are on LinkedIn and Twitter. If you offer information management solutions and services, then you need to follow these 10 vendor-neutral rockstars on Twitter.

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Techniques to Improve Sales Productivity

[fa icon="calendar'] 24-Oct-2017 05:54:06 / by Gardy Bacas posted in How to Accelerate your Solutions Sales, B2B Sales Leads

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HubSpot surveyed over 400 salespeople in the US and Europe and they revealed they spend a significant portion of their day on administrative tasks.

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9+4 Steps for Implementing Topic Clusters for Inbound Marketing

[fa icon="calendar'] 13-Oct-2017 07:15:00 / by Jennifer van Lent posted in Topic Clusters

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We are seeing a a shift in search technologysearch behavior and how we interact with contentThis requires a new way to look at inbound and content marketing. You need to take a more strategic and holistic approach by focusing on the topics themselves, not just the links and keywords which relate to the topic. Early adopters of topic clusters have seen their inbound traffic improve by 40-50%. 

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Use Topic Clusters to Improve SEO and Inbound Marketing by 40-50%

[fa icon="calendar'] 09-Oct-2017 13:01:11 / by Jennifer van Lent posted in Topic Clusters

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We are seeing a shift in search technologysearch behavior, and how we interact with content. 

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Start Using Topic Clusters for Inbound Marketing

[fa icon="calendar'] 29-Sep-2017 08:58:12 / by Gardy Bacas posted in Topic Clusters

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Our search behavior has changed the last few years. Content is everywhere, but a lot of it has poor quality. We therefore use longer search queries to find the best results. Google has also reported that 20% of search queries on mobile devices are voice searches, - this is usually sentences or multiple words. A study conducted by Ahrefs of search volume by keyword length, found 64% of searches are four words or more.

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Cheat-Sheet for Turning Website Visitors Into Leads

[fa icon="calendar'] 26-Sep-2017 08:01:00 / by Gardy Bacas posted in Website, Web Visitors

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Your website is not just a place to explain who you are and the services your provide. Use the website to engage web visitors. Offer them content assets that will be of value to them, - make it about them and their challenges for top-of-the-funnel visitors, not you and your offering. Offer them ebooks, infographics, templates, checklists, and cheat-sheets.

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Don´t Let IT Staff Manage Your CMS - Get a DYI Website

[fa icon="calendar'] 21-Sep-2017 10:01:00 / by Gardy Bacas posted in Website, Web Visitors

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Many websites are managed by IT staff or contractors, but it is then difficult for marketing staff to make changes and optimize the buyer journey. This often reduces the effectiveness of the website with less visitors and poor conversion rates. Go instead for a DYI website from a leading provider that ensures performance, responsive design for mobile and tablet, security, and SEO.

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