We all know that sales staff waste a lot of time on tasks that can be automated.
Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.
Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.
The information management industry has several rockstars, and many of them are on LinkedIn and Twitter. If you offer information management solutions and services, then you need to follow these 10 vendor-neutral rockstars on Twitter.
HubSpot surveyed over 400 salespeople in the US and Europe and they revealed they spend a significant portion of their day on administrative tasks.
We are seeing a a shift in search technology, search behavior and how we interact with content. This requires a new way to look at inbound and content marketing. You need to take a more strategic and holistic approach by focusing on the topics themselves, not just the links and keywords which relate to the topic. Early adopters of topic clusters have seen their inbound traffic improve by 40-50%.
We are seeing a shift in search technology, search behavior, and how we interact with content.
Our search behavior has changed the last few years. Content is everywhere, but a lot of it has poor quality. We therefore use longer search queries to find the best results. Google has also reported that 20% of search queries on mobile devices are voice searches, - this is usually sentences or multiple words. A study conducted by Ahrefs of search volume by keyword length, found 64% of searches are four words or more.