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Your 
web developer undermines the goal in attracting more visitors to your website

[fa icon="calendar'] 14-Sep-2017 13:00:00 / by Etiënne Lof

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These are 5 of the issues with technical performance and technical SEO we generally encounter during our projects when optimizing company websites - make sure you check these points with your web developer.

While you’re working hard to attract more website visitors through content marketing, linkbuilding, organic SEO or Adwords, it could be that your website is undermining your potential successes. We see this often as web developers. Beautiful websites with a good user experience, but with various imperfections that prevent you from reaching your goal in gaining more visitors. So here are 5 points to discuss...

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The Most Common CMS Challenges - Fifteen Years of Lessons Learned

[fa icon="calendar'] 05-Sep-2017 09:40:00 / by Jennifer van Lent posted in Web Visitors

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I recently read a great article from CMS Wire with the author's reflections about the past two decades of web content and experience management: A Trip Down WCM Memory Lane by Tony Byrne reflects on the players - large and small - who defined the early WCM technology years.

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Website Performance, Mobile, Security, and SEO Checklist

[fa icon="calendar'] 31-Aug-2017 07:16:38 / by Gardy Bacas posted in Web Visitors

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I will in this blog post share technical ways you can improving your website performance, mobile responsiveness, security, and SEO. This will NOT cover the marketing effectiveness of your website, e.g. stickiness, bounce-rate. Use the below as a checklist for improving your website performance, SEO, mobile responsiveness, and security.

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Cheatsheet for Getting More Website Traffic

[fa icon="calendar'] 28-Aug-2017 13:59:25 / by Gardy Bacas posted in Inbound Marketing, Web Visitors

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An effective website will allow you to attract new customers from internet search engines, social media, and referral sites. Email promotion is the easiest way to get website traffic, but this requires you to know - and have permission to use - email marketing. At least 30% of your total website traffic should be organic, and we have below provided you with a cheatsheet for getting more website traffic from search engines.

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My Favorite AIIM Research to Establish a Business Case for Change

[fa icon="calendar'] 24-Aug-2017 09:00:00 / by Gardy Bacas posted in Solution Sales

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AIIM does a lot of excellent research that helps you identify the potential for selling solutions and services, but also establish a business case for change. AIIM has found that 40% of ECM sales is for replacing paper, 20% is for replacing digital landfills, and 40% is for replacing legacy ECM. Below are some of their worst research findings (or good if you sell scanning and content services...)

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8 Questions Every Marketer Should Ask for More Effective Content Marketing

[fa icon="calendar'] 23-Aug-2017 12:29:10 / by Gardy Bacas posted in Content Marketing

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Content marketing requires a structured approach for generating traffic and nurturing leads to become customers. Below are 8 questions every marketer should ask for more effective content marketing.

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5+10 Steps for Running a Content Marketing Campaign

[fa icon="calendar'] 07-Aug-2017 19:36:05 / by Gardy Bacas posted in Marketing Automation, Content Marketing

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Educational content allows you to attract new web traffic, turn web visitors into leads, and/or nurture leads to become customers. Below are our recommended steps for running a content marketing campaign.

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New AIIM research report: How to Accelerate your Solution Sales

[fa icon="calendar'] 09-Jul-2017 16:35:00 / by Gardy Bacas posted in Demand Generation, Solution Sales

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We are seeing a massive change in how organizations identify, procure, and implement Information Management solutions and services. AIIM published earlier this year a research report identifying marketing and sales strategies from top vs poor performing solution and services providers. 

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6 Marketing Metrics Your Boss Actually Cares About

[fa icon="calendar'] 28-Jun-2017 09:01:00 / by Gardy Bacas posted in Marketing Metrics

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With studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionas.

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How to Automate Lead Nurturing

[fa icon="calendar'] 26-Jun-2017 10:20:11 / by Gardy Bacas posted in Lead Generation, lead nurturing

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Automate lead nurturing and buyer journeys to grow revenues. Our first customer this year saw a 300% increase in sales due to automated lead nurturing. 

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