The 6 Key Things for an Effective Sales Presentation Outline

[fa icon="calendar"] 23-Feb-2017 12:41:34 / by Gardy Bacas

Gardy Bacas

Marketing and Sales Automation software allows you to nurture new leads until they are ready to talk to you. Don´t waste your time chasing strangers and try to convert them to leads. Automate instead this process with educational content assets, - this could be infographics, ebooks, and webinars. You should only engage qualified leads, and your job is then to turn them into great sales opportunities. 

This is where your need a new and effective sales presentation outline. Your dry acronym-filled deck isn’t going to cut it anymore. If you want to make an impact — and get your prospects to look up from their smartphones — you need to deliver your message in a way that is memorable and engaging, not to mention persuasive. Standardize on a sales presentation outline to improve over time, but tailor it for every customer.

Here are six key things that every sales presentation need to contain. Use this to convert qualified leads into sales opportunities. 

  • Describe your offering.
  • Explain how you outperform the competitors.
  • Show social proof through customer testimonials.
  • Visualize your pricing structures.
  • Include a Call-to-Action.
  • Personalize the look and feel to fit your customer.

Research by Sirius Decisions shows the important of a good sales pitch. Sales staff needs to demonstrate that they understand the customers and their challenges and requirements.

What stops sales from meeting their sales targets.png

Press below link to download an e-book describing this in more detail. Continue reading to learn more about how to create an awesome sales presentation template.

Get eBook for How to Create a Great Sales Presentation

Topics: sales presentation outline

Gardy Bacas

Written by Gardy Bacas

Gardy is the Digital Doorway expert with 12 HubSpot certifications. She joined the team since the start of the company in 2017. She speaks English, Dutch, Norwegian, and German.

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