4 Simple Steps for Aligning Marketing and Sales

[fa icon="calendar'] 27-Apr-2017 11:20:54 / by Jennifer van Lent posted in Aligning Marketing and Sales

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Your marketing engine is active with a full calendar of campaigns. Sales is busy with 10 appointments per week. So why aren't new leads moving quicker through your marketing pipeline? How come sales keeps saying that leads handed over by marketing aren't sufficiently qualified? According to HubSpot’s State of Inbound report, when marketers were asked where they got their best leads, the majority said inbound-sourced leads were the highest quality. However, salespeople who participated in HubSpot’s study rated marketing-generated leads last, behind self-sourced leads and referrals. There is definitely a perception gap here!

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