More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on.
HubSpot surveyed over 400 salespeople in the US and Europe and they revealed they spend a significant portion of their day on administrative tasks.
B2B research from 324 companies shows that 30 - 50% of leads are not ready to buy when they first inquire about your business, but about 75% of these leads will become sales ready within 12 to 18 months. The research also found that respondents using lead nurturing reported double the sales conversion of companies that did not nurture leads. Lead nurturing also leads to increased sales productivity because marketing takes ownership of educating and prioritizing leads, leaving sales to focus on real short-term opportunities.