What is the ROI of Marketing Automation solutions like HubSpot, Marketo or Act-On? This makes it easier to increase website traffic, turn website visitors into leads, and nurture leads to become customers. The below chart shows the average customer ROI after using HubSpot Marketing Automation for 1 year.
The marketing software market has exploded over the last few years from 150+ solutions in 2011, to almost 4000 solutions in 2016. An important software category is Marketing Automation - these are solutions or platform designed to generate more traffic, leads and customers. Research by Mintigo in 2015 found the following leaders for Marketing Automation solutions: