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DonĀ“t Let GDPR Kill Your Conversion Rates

[fa icon="calendar'] 07-Jun-2018 10:13:42 / by Jennifer van Lent posted in Content Marketing, Lead Generation, Demand Generation

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GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:

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Three Steps to Rekindle the Sales Fire with Cold Prospects 

[fa icon="calendar'] 26-Feb-2018 11:04:36 / by Jennifer van Lent posted in Content Marketing, lead nurturing, Inbound Marketing, social media, salesproductivity

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Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.

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The most effective sales emails in 2018

[fa icon="calendar'] 20-Feb-2018 11:30:00 / by Yaniv Siegel posted in Content Marketing, Lead Generation, B2B Sales Leads, Inbound Marketing

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More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on. 

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Keep your content marketing campaigns simple and smart

[fa icon="calendar'] 02-Nov-2017 09:09:00 / by Gardy Bacas posted in Content Marketing

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Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.

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8 Questions Every Marketer Should Ask for More Effective Content Marketing

[fa icon="calendar'] 23-Aug-2017 11:29:10 / by Gardy Bacas posted in Content Marketing

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Content marketing requires a structured approach for generating traffic and nurturing leads to become customers. Below are 8 questions every marketer should ask for more effective content marketing.

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5+10 Steps for Running a Content Marketing Campaign

[fa icon="calendar'] 07-Aug-2017 18:36:05 / by Gardy Bacas posted in Content Marketing, Marketing Automation

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Educational content allows you to attract new web traffic, turn web visitors into leads, and/or nurture leads to become customers. Below are our recommended steps for running a content marketing campaign.

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