Blog

2020 has arrived... a new decade has begun. As a marketing and sales professional planning future projects, campaigns or strategies, you likely have spent time in the past days and weeks in  evaluating what worked well, what didn’t and what to improve as you map your priorities for the year ahead.

To help you find new ideas, learn the latest insights and spark inspiration to help with your marketing and sales strategies and programs, we'd like to share six of our favorite marketing and sales blogs from HubSpot. Happy reading! 

Have you ever worked hours creating a fantastic blog with great insight...but then after you post it, you end up with only 3 likes on Facebook or LinkedIn? How do you capture the attention of your target audience and motivate them to actually read your post? And equally important: how can you increase visibility for your blog on search engines and social platforms?

Before you begin to write your blog, here are 4 important elements to keep in mind:

1. Goal: What is the goal of the blog?

2. Structure: How will your blog look like? 

3. Style: Who are you writing for? 

4. Strategy: What are you trying to achieve?   

...and don't forget SEO - you need to optimize your blog to improve ranking on Google! 

Now let's look at each of these 4 points in detail....

Content Marketing Trends for 2019 show that many marketing tactics no longer work. We produce so much content nowadays that it becomes increasingly difficult to create a message which stands out and is findable on Google and other search engines. You could argue that content marketing seems to be undermining its own success. You have to ask yourself which approach works? How to deal with the decreased organic reach of social media and Google?

Based on feedback from Dutch marketing thought leaders, the following are some of the top trends for 2019: decreasing reach of social media and organic search, personalization (e.g. "people do business with people"), targeted, reader-specific content, and the rise of video and podcast.

GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:

Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.

More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on. 

Effective Inbound Marketing is 80% about the content, 15% about the processes, and 5% about the technology. Content is king, and you need to focus on providing high-value content for your target personas.

Content marketing requires a structured approach for generating traffic and nurturing leads to become customers. Below are 8 questions every marketer should ask for more effective content marketing.

Educational content allows you to attract new web traffic, turn web visitors into leads, and/or nurture leads to become customers. Below are our recommended steps for running a content marketing campaign.