GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:
Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.
We are seeing a massive change in how organizations identify, procure, and implement Information Management solutions and services. AIIM published earlier this year a research report identifying marketing and sales strategies from top vs poor performing solution and services providers.
Here's the truth about the direction marketing is going-- the most impactful sources for generating leads are all content-focused: social media posts, blogs, SEO, and email marketing. These content-focused channels are the basis for Inbound Marketing.
I am a big fan of the analyst Sirius Decision and their Demand Waterfall Model. Use this to map how you attract and engage new customers. Determine the role of marketing, telemarketing, and sales against the buyer journey, and define then difference between accepted and qualified leads.