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Don´t Let GDPR Kill Your Conversion Rates

[fa icon="calendar'] 07-Jun-2018 10:13:42 / by Jennifer van Lent posted in Content Marketing, Lead Generation, Demand Generation

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GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:

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7+6 Helpful Resources for Improving Demand Generation

[fa icon="calendar'] 19-Nov-2017 15:52:02 / by Gardy Bacas posted in Demand Generation

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Our first client of 2017 experienced a 300% growth in revenues in 1 month due to marketing automation. Another client got their first hot lead only 15 minutes after we launched their first GDPR marketing campaign. Below are 7+6 helpful resources for improving demand generation.

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Wordpress vs HubSpot: Every modern-day marketer should choose HubSpot instead of industry favorite Wordpress

[fa icon="calendar'] 14-Nov-2017 08:38:00 / by Etiënne Lof posted in Website, Demand Generation

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“Should we choose HubSpot or Wordpress?” It’s a question we answer on a regular basis. And we get it. Both platforms belong to the most popular content management systems. We build websites on both platforms, we love both. 
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New AIIM research report: How to Accelerate your Solution Sales

[fa icon="calendar'] 09-Jul-2017 15:35:00 / by Gardy Bacas posted in Demand Generation, Solution Sales

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We are seeing a massive change in how organizations identify, procure, and implement Information Management solutions and services. AIIM published earlier this year a research report identifying marketing and sales strategies from top vs poor performing solution and services providers. 

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How to Make Your Company Stand Out in the IT Industry?

[fa icon="calendar'] 09-Apr-2017 07:27:21 / by Gardy Bacas posted in Demand Generation, Inbound Marketing

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Here's the truth about the direction marketing is going-- the most impactful sources for generating leads are all content-focused: social media posts, blogs, SEO, and email marketing. These content-focused channels are the basis for Inbound Marketing.

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SMART Goals for Demand Generation

[fa icon="calendar'] 14-Mar-2017 01:28:44 / by Gardy Bacas posted in Demand Generation

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I am a big fan of the analyst Sirius Decision and their Demand Waterfall Model. Use this to map how you attract and engage new customers. Determine the role of marketing, telemarketing, and sales against the buyer journey, and define then difference between accepted and qualified leads. 

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