Where to look for differentiation in the crowded (IT) market

[fa icon="calendar'] 05-Feb-2020 14:13:36 / by Zbigniew Smierzchala posted in Selling Technology Solutions, Marketing Metrics, Sales Software, solution selling, Differentiation, Product Strategy, Product Management

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In mature markets, differentiation on a product level is not easy to achieve. However, there is a lot of differentiation potential in the context of how you engage with your customers, in the ability to build relationships and evaluate customer needs, and finally in how you combine and deliver products and services to develop a solution which addresses customer needs and delivers the expected business outcomes.


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