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Three Steps to Rekindle the Sales Fire with Cold Prospects 

[fa icon="calendar'] 26-Feb-2018 11:04:36 / by Jennifer van Lent posted in Content Marketing, lead nurturing, Inbound Marketing, social media, salesproductivity

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Looking to re-engage with prospects who have gone cold? Here are 3 tried-and-true steps which can reignite your prospect's interest and give a quick boost to your 2018 sales pipeline.

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The most effective sales emails in 2018

[fa icon="calendar'] 20-Feb-2018 11:30:00 / by Yaniv Siegel posted in Content Marketing, Lead Generation, B2B Sales Leads, Inbound Marketing

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More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on. 

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What is the ROI of Marketing Automation?

[fa icon="calendar'] 11-Dec-2017 11:00:00 / by Gardy Bacas posted in Inbound Marketing, Best Marketing Automation Solution

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What is the ROI of Marketing Automation solutions like HubSpot, Marketo or Act-On? This makes it easier to increase website traffic, turn website visitors into leads, and nurture leads to become customers. The below chart shows the average customer ROI after using HubSpot Marketing Automation for 1 year.

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SEO Beats Email and Social Media Promotion for Getting Website Traffic

[fa icon="calendar'] 07-Dec-2017 08:03:00 / by Gardy Bacas posted in Inbound Marketing, Web Visitors

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Research shows that Search Engine Optimization (SEO) for getting organic traffic is still the most best way to get website traffic. 

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Cheatsheet for Getting More Website Traffic

[fa icon="calendar'] 28-Aug-2017 12:59:25 / by Gardy Bacas posted in Web Visitors, Inbound Marketing

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An effective website will allow you to attract new customers from internet search engines, social media, and referral sites. Email promotion is the easiest way to get website traffic, but this requires you to know - and have permission to use - email marketing. At least 30% of your total website traffic should be organic, and we have below provided you with a cheatsheet for getting more website traffic from search engines.

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Cold Calling and Inbound Marketing

[fa icon="calendar'] 28-Apr-2017 08:00:00 / by Heiner van den Berg posted in Cold Calling, Inbound Marketing

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Working all my business life in the area of document technology I have been a wanderer between the Office World (MFP, Printers) and the ECM area. So I have been exposed to both worlds and cultures: the Office equipment world dominated by a direct sales approach (wouldn’t call it hard selling, but it is close to it) and a more consultative, solution selling approach in the ECM space. Where in the past ECM sales reps always had a big challenge to do cold calling (only few companies really enforced it) it was daily routine for the office sales reps.

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Inbound Marketing Benchmarks

[fa icon="calendar'] 18-Apr-2017 13:08:10 / by Gardy Bacas posted in Inbound Marketing, benchmarks

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HubSpot has identified industry averages from their thousands of customers. Here are your inbound marketing benchmarks:

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How to Make Your Company Stand Out in the IT Industry?

[fa icon="calendar'] 09-Apr-2017 07:27:21 / by Gardy Bacas posted in Demand Generation, Inbound Marketing

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Here's the truth about the direction marketing is going-- the most impactful sources for generating leads are all content-focused: social media posts, blogs, SEO, and email marketing. These content-focused channels are the basis for Inbound Marketing.

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New Industry Research: What is the Actual ROI of Inbound Marketing?

[fa icon="calendar'] 23-Mar-2017 13:54:00 / by Gardy Bacas posted in ROI, Marketing Automation, Inbound Marketing

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Every year, HubSpot takes a look at real customer data and commissions an MIT Sloan student to crunch the numbers. The analysis comes from customer survey responses and customer web data over a 24-month period for each customer, spanning 2013 and 2015. Here are the average findings:

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Inbound Marketing Plan

[fa icon="calendar'] 21-Mar-2017 14:17:00 / by Gardy Bacas posted in Inbound Marketing

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The average customer gathers 60-70% of the information they need to make a buying decision before engaging possible solution or service providers. This means you need to attract them with ads and educational content that is optimized for search engines and social sharing. You then capture their details with landing pages that have Call-to-Actions and forms. You then nurture them with workflows until they are ready to talk to a sales consultant. 

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