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Four Steps to Writing a Winning Blog

[fa icon="calendar'] 03-Sep-2019 19:09:50 / by Gardy Bacas posted in Customer Journey, Inbound Marketing, Content Marketing, social media, "Innovation", Buyers journey, SEO optimization

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Have you ever worked hours creating a fantastic blog with great insight...but then after you post it, you end up with only 3 likes on Facebook or LinkedIn? How do you capture the attention of your target audience and motivate them to actually read your post? And equally important: how can you increase visibility for your blog on search engines and social platforms?

Before you begin to write your blog, here are 4 important elements to keep in mind:

1. Goal: What is the goal of the blog?

2. Structure: How will your blog look like? 

3. Style: Who are you writing for? 

4. Strategy: What are you trying to achieve?   

...and don't forget SEO - you need to optimize your blog to improve ranking on Google! 

Now let's look at each of these 4 points in detail....

 

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