GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:
More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on.
Automate lead nurturing and buyer journeys to grow revenues. Our first customer this year saw a 300% increase in sales due to automated lead nurturing.
The buyer journey often starts with a Google search, or the potential customer learns something new from their personal or professional networks, news-sites, and/or social media. Below are 8 tips for online demand generation - including how to show up among the top-five Google search results without spending a fortune on Google AdWords or other paid advertisements.