In a world of 6 Billion people, who do you want to find and how will they find you?
GDPR requires lawful basis of processing of personal information. There are several options, but the most important ones for marketing are:
More and more organizations embrace the inbound marketing methodology which, if done effectively, means more and higher quality leads for sales organizations to follow-up on.
Automate lead nurturing and buyer journeys to grow revenues. Our first customer this year saw a 300% increase in sales due to automated lead nurturing.
The buyer journey often starts with a Google search, or the potential customer learns something new from their personal or professional networks, news-sites, and/or social media. Below are 8 tips for online demand generation - including how to show up among the top-five Google search results without spending a fortune on Google AdWords or other paid advertisements.