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What is the ROI of HubSpot?

[fa icon="calendar'] 04-Feb-2018 10:18:24 / by Gardy Bacas posted in Marketing Automation

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In 2017, MIT Sloan MBA students completed a research study on the ROI of HubSpot Marketing Automation. Here is the average findings:

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5+10 Steps for Running a Content Marketing Campaign

[fa icon="calendar'] 07-Aug-2017 18:36:05 / by Gardy Bacas posted in Content Marketing, Marketing Automation

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Educational content allows you to attract new web traffic, turn web visitors into leads, and/or nurture leads to become customers. Below are our recommended steps for running a content marketing campaign.

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Marketing Activities that Generate Revenue

[fa icon="calendar'] 20-Apr-2017 09:48:00 / by Gardy Bacas posted in Marketing Automation, Marketing Metrics

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Connecting Marketing Automation Software with your CRM or eCommerce allows you to identify what marketing activities that generate revenue. This gives you the following benefits:

  • Close the loop on your reporting by understanding the revenue generated based on sources or pages on your website.
  • Understand what marketing efforts generate the most revenue in your database.
  • Report on revenue based on contacts or companies in your database.
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What is the Best Marketing Automation Solution?

[fa icon="calendar'] 27-Mar-2017 10:32:00 / by Gardy Bacas posted in Marketing Automation, Best Marketing Automation Solution

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The marketing software market has exploded over the last few years from 150+ solutions in 2011, to almost 4000 solutions in 2016. An important software category is Marketing Automation - these are solutions or platform designed to generate more traffic, leads and customers. Research by Mintigo in 2015 found the following leaders for Marketing Automation solutions:

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Marketing Automation Maturity Model

[fa icon="calendar'] 24-Mar-2017 11:48:08 / by Gardy Bacas posted in Marketing Automation, marketing automation maturity model

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Marketing Automation solutions like Salesforce Pardot, ClickDimensions, Marketo, and Hubspot allow you to generate more and better leads, but many companies mess up the implementation. Therefore, the net-promoter score for Marketing Automation software is minus 15.1 according to recent AIIM research among IT solution and service providers. Many companies do not realize that success is 80% about people, 15% about processes, and 5% about the technology. 

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New Industry Research: What is the Actual ROI of Inbound Marketing?

[fa icon="calendar'] 23-Mar-2017 13:54:00 / by Gardy Bacas posted in ROI, Marketing Automation, Inbound Marketing

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Every year, HubSpot takes a look at real customer data and commissions an MIT Sloan student to crunch the numbers. The analysis comes from customer survey responses and customer web data over a 24-month period for each customer, spanning 2013 and 2015. Here are the average findings:

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