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Marketing Automation Maturity Model

[fa icon="calendar'] 24-Mar-2017 11:48:08 / by Gardy Bacas posted in Marketing Automation, marketing automation maturity model

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Marketing Automation solutions like Salesforce Pardot, ClickDimensions, Marketo, and Hubspot allow you to generate more and better leads, but many companies mess up the implementation. Therefore, the net-promoter score for Marketing Automation software is minus 15.1 according to recent AIIM research among IT solution and service providers. Many companies do not realize that success is 80% about people, 15% about processes, and 5% about the technology. 

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