Blog

Summary

In mature markets, differentiation on a product level is not easy to achieve. However, there is a lot of differentiation potential in the context of how you engage with your customers, in the ability to build relationships and evaluate customer needs, and finally in how you combine and deliver products and services to develop a solution which addresses customer needs and delivers the expected business outcomes.

With studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionas.

Connecting Marketing Automation Software with your CRM or eCommerce allows you to identify what marketing activities that generate revenue. This gives you the following benefits:

• Close the loop on your reporting by understanding the revenue generated based on sources or pages on your website.
• Understand what marketing efforts generate the most revenue in your database.
• Report on revenue based on contacts or companies in your database.

With studies that show 73% of executives don’t believe that marketing drives awareness and revenue, we have to make sure that we can prove the ROI of our marketing efforts. AIIM research also found this to be challenge for marketing professionals.