How to build a business plan as a foundation for a successful partnership - a quick guide for software vendors
A strong business plan is key for a successful partnership between independent software vendors (further: ISVs) and their partners: re-sellers and service partners such as Value-Added Resellers (VARs), Technology-, OEM Partners, or other ISVs that build solutions on top of, or integrate with the vendor’s platform. The time spent on developing the joint business plan is a great investment which lays the foundation for a lasting and successful relationship. The business plan helps to clarify if the collaboration creates the necessary win-win-win situation for customers, for the vendor and for the partner based on a unique and differentiated value proposition generated by the cooperation..