Have you ever worked hours creating a fantastic blog with great insight...but then after you post it, you end up with only 3 likes on Facebook or LinkedIn? How do you capture the attention of your target audience and motivate them to actually read your post? And equally important: how can you increase visibility for your blog on search engines and social platforms?
Before you begin to write your blog, here are 4 important elements to keep in mind:
1. Goal: What is the goal of the blog?
2. Structure: How will your blog look like?
3. Style: Who are you writing for?
4. Strategy: What are you trying to achieve?
...and don't forget SEO - you need to optimize your blog to improve ranking on Google!
Now let's look at each of these 4 points in detail....