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Technology Selling - How to Get More and Better Leads?

[fa icon="calendar'] 12-Mar-2017 23:55:41 / by Gardy Bacas posted in Technology Selling

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Many IT solution and service providers waste sales time cold-calling or emailing business and IT leaders that may benefit from their offerings. Try instead to automate the sales process with Marketing and Sales Automation software. This way sales staff only engage qualified leads. 

This process start by defining the buyer personas and their buying process. Describe how they go from awareness to decision making. Determine then the required content types and keywords for each step in the buyer journey.  

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