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How to build a business plan as a foundation for a successful partnership -  a quick guide for software vendors

 A strong business plan is key for a successful partnership between independent software vendors (further: ISVs) and their partners: re-sellers and service partners such as Value-Added Resellers (VARs), Technology-, OEM Partners, or other ISVs that build solutions on top of, or integrate with the vendor’s platform.  The time spent on developing the joint business plan is a great investment which lays the foundation for a lasting and successful relationship. The business plan helps to clarify if the collaboration creates the necessary win-win-win situation for customers, for the vendor and for the partner based on a unique and differentiated value proposition generated by the cooperation..

Many IT solution and service providers waste sales time cold-calling or emailing business and IT leaders that may benefit from their offerings. Try instead to automate the sales process with Marketing and Sales Automation software. This way sales staff only engage qualified leads. 

This process start by defining the buyer personas and their buying process. Describe how they go from awareness to decision making. Determine then the required content types and keywords for each step in the buyer journey.