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9+4 Steps for Implementing Topic Clusters for Inbound Marketing

[fa icon="calendar'] 13-Oct-2017 07:15:00 / by Jennifer van Lent posted in Topic Clusters

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We are seeing a a shift in search technologysearch behavior and how we interact with contentThis requires a new way to look at inbound and content marketing. You need to take a more strategic and holistic approach by focusing on the topics themselves, not just the links and keywords which relate to the topic. Early adopters of topic clusters have seen their inbound traffic improve by 40-50%. 

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Use Topic Clusters to Improve SEO and Inbound Marketing by 40-50%

[fa icon="calendar'] 09-Oct-2017 13:01:11 / by Jennifer van Lent posted in Topic Clusters

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We are seeing a shift in search technologysearch behavior, and how we interact with content. 

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Start Using Topic Clusters for Inbound Marketing

[fa icon="calendar'] 29-Sep-2017 08:58:12 / by Gardy Bacas posted in Topic Clusters

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Our search behavior has changed the last few years. Content is everywhere, but a lot of it has poor quality. We therefore use longer search queries to find the best results. Google has also reported that 20% of search queries on mobile devices are voice searches, - this is usually sentences or multiple words. A study conducted by Ahrefs of search volume by keyword length, found 64% of searches are four words or more.

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