Your website is not just a place to explain who you are and the services your provide. Use the website to engage web visitors. Offer them content assets that will be of value to them, - make it about them and their challenges for top-of-the-funnel visitors, not you and your offering. Offer them ebooks, infographics, templates, checklists, and cheat-sheets.
Many websites are managed by IT staff or contractors, but it is then difficult for marketing staff to make changes and optimize the buyer journey. This often reduces the effectiveness of the website with less visitors and poor conversion rates. Go instead for a DYI website from a leading provider that ensures performance, responsive design for mobile and tablet, security, and SEO.
An effective website will help you attract new visitors, convert visitors into leads, and help you nurture leads to become customers. Many companies are stuck with websites managed by IT staff or contractors. It´s difficult and expensive to make changes, and the site is not integrated well with their marketing automation and CRM solutions.
I recently read a great article from CMS Wire with the author's reflections about the past two decades of web content and experience management: A Trip Down WCM Memory Lane by Tony Byrne reflects on the players - large and small - who defined the early WCM technology years.
I will in this blog post share technical ways you can improving your website performance, mobile responsiveness, security, and SEO. This will NOT cover the marketing effectiveness of your website, e.g. stickiness, bounce-rate. Use the below as a checklist for improving your website performance, SEO, mobile responsiveness, and security.
An effective website will allow you to attract new customers from internet search engines, social media, and referral sites. Email promotion is the easiest way to get website traffic, but this requires you to know - and have permission to use - email marketing. At least 30% of your total website traffic should be organic, and we have below provided you with a cheatsheet for getting more website traffic from search engines.