New Industry Research: What is the Actual ROI of Inbound Marketing?

[fa icon="calendar"] 23-Mar-2017 13:54:00 / by Gardy Bacas

Gardy Bacas

Every year, HubSpot takes a look at real customer data and commissions an MIT Sloan student to crunch the numbers. The analysis comes from customer survey responses and customer web data over a 24-month period for each customer, spanning 2013 and 2015. Here are the average findings:

ROI of Marketing Automation.png

The report is available from 

Traditional Email Marketing software is excellent at Outbound Marketing, but you need Inbound Marketing managed by Marketing Automation Software to attract new and better leads. 

Success comes from having the right strategy, processes, and content, not just the software.

Listen to Webinar Recording: How to Make Your Company Stand Out in the IT  Industry

Topics: ROI, Inbound Marketing, Marketing Automation

Gardy Bacas

Written by Gardy Bacas

Gardy is the Digital Doorway expert with 12 HubSpot certifications. She joined the team since the start of the company in 2017. She speaks English, Dutch, Norwegian, and German.

Subscribe to New Blog Posts

Recent Posts