Your first step in creating high-impact customer journeys which deliver results: Create your Flywheel Personas
What is a Flywheel Persona? Every interaction your company has with a customer -- from their first website visit to their latest interaction with a customer service representative -- shapes how they view your brand, and ultimately, what they tell the world about you. And your company's marketing, sales and customer engagement strategy needs to reflect that.
Digital Doorway created a persona strategy, process and tool kit which aligns with HubSpot's flywheel customer journey - a new way of thinking about how customers interact with your business at every stage.
Keep your customer always top of mind
Follow our step-by-step guidance to create new customer personas or adapt your current personas.
We have consolidated the most important questions in a single Persona Poster which you can share in meetings, use in workshops, pin at your desk or post in your chat or team sites.
Because your job isn't to close deals, it's to open relationships. And those customer relationships are ultimately what power your business.