Today, 60% of the sales process occurs without the influence of a seller: instead it ideally is accompanied by digital or inbound marketing. This requires a new strategy for aligning marketing and sales around the new buyer journey.
According to research, a good coordination between sales and marketing departments of businesses will result in a 67% higher chance of closing the sales opportunity, in contrast to less coordinated organizations. The most important reasons for lacking alignment - and the consequences:
- Different definitions and understandings of the sales process
- Insufficient exchange of knowledge and information between sales and marketing
- Incoherent content or inconsistent claims by marketing and sales
Download this ebook to get 3 x 3 tips for aligning sales and marketing around the new buyer journey.