According to the Forbes article "How to create buyer personas to ensure marketing success", creating dynamic personas is a critical step in developing powerful customer journeys. Personas help you target your audience, create high-impact marketing campaigns and build better customer engagement programs. But, how do you start researching and creating these personas from scratch? And how do you ensure your personas stay relevant to leverage new market data, fresh ideas and insight from your customer-facing teams?
This guide includes templates and best practices for:
- Asking the right questions during your persona interviews and surveys
- Formatting your persona research in a compelling way
- Sharing your new, dynamic buyer personas with client-facing teams
- Using your buyer personas for segmentation, content mapping, and lead nurturing