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How to Make Your Company Stand Out in the IT Industry

Here's the truth about the direction marketing is going-- the most impactful sources for generating leads are all content-focused: social media posts, blogs, SEO, and email marketing. These content-focused channels are the basis for Inbound Marketing.

But how do you make your company stand out in the IT industry? Access this video to learn new best practices for creating awareness and lead generation.

Guest speaker: Atle Skjekkeland, SVP, AIIM

Learn how the association AIIM used inbound marketing and marketing automation to achieve:

  • 4.8X increase in leads within 12 months
  • 74% conversion rate of primary content offer
  • 87% increase in customers within 12 months
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